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IceVista's Services
Creating
Developing New Concepts or Solving Complex Problems
Building highly innovative and differentiated business concepts; supported by teams and all levels of enterprise,
bulletproofing those concepts to ensure that they are implementable opportunities.
Understanding
Concept Evaluation and Refinement
Comprehensive internal and market analysis, ensuring a thorough understanding of the risks and opportunities,
faced by the company in executing the original strategy. Using this understanding to refine and adapt the strategy
for optimum return and probability of return.
Planning and Funding
Business Planning and Investment
Utilize the understanding gained to develop a Go-To-Market strategy, business and financial models, as well as
presentations and other documentation required for investment and other decisions. Engage with internal and
or external funding sources to achieve required resources.
Build and Execute
Setup and Executing Business Strategies
Working with or within the organization to achieve the strategic objectives defined and agreed. This may
include setting up companies or business units and involve interim management, executive coaching, business
development and sales process support.
Exit/Restructuring
Corporate Divestment and Restructuring
Develop and execute shareholder exit & corporate turnaround strategies delivering liquidity or restoring shareholder value.
References
CEO Instruxion
“Brendon has the unique capability to combine business experience and market knowledge with common sense. He listens to
people and analyses carefully what they want to achieve. He understands extremely well how business works, what investors look for, how markets
evolve and how this all fits together. Brendon is a very respected board member of Instruxion and adds a lot of value in determining the company's
vision and strategy. I really enjoy working with him.”CEO Siemens ATEA
“In my opinion the company [Sinfilo] would not have been a success, nor would we have achieved the value we did if Brendon had not taken the
leadership of both the company and the acquisition negotiations.”CEO Element Six
“Brendon has always displayed a high degree of integrity, responsibility, and drive. He has shown a great ability to motivate and lead the team
while halving the operating costs, tuning around the distressed companies in the portfolio, finding outside co-investors also during the downturn
and bringing new exciting deals to the table. He structured the venturing strategy and significantly improved the value of the existing portfolio,
exceeding the expectations of the board in preserving and enhancing shareholder value. Brendon is the most likeable person to work with, always
in a good mood, also during stressful times.”